ICBINB is I Can’t Believe it’s Not Butter, a Unilever brand. ICBINB is a brand of spreads that offer the consistency and taste of butter without the health risks. In each tub, there is less saturated fat than butter, no cholesterol, and no hydrogenated oils, plus they use oils that are rich in Omega-3. ICBINB has a few different varieties including: whipped and creamy taste, olive oil spread, calcium and vitamin D spreas, light spread, and extra virgin oil spray. They usually come in tubs, but they also come in all-purpose sticks and sprays (for cooking). ICBINB really helps customers understand the ingredients it their products. On their website, for Deliciously Simple, by literally having a cartoon animation of the ingredients: yogurt, canola oil, and a pinch of salt. Make sure to get great saving tips and coupons by browsing below!