Kool Aid is a fund, colorful additive that transforms a glass of water into a tasty, fruity drink. Kool Aid is brought to you by Kraft Foods. Kool Aid was invented as Fruit Smack, but it was too costly of a product to ship. So, the inventor, Edwin Perkins transformed his liquid into a powder. Kool Aid is easy to prepare. Simply add the packet to a pitcher or water and add sugar. There are sugar-free varieties as well. There are a variety of flavors including: cherry, grape, lemon-lime, orange, summer punch, and watermelon. Kool Aid products expand beyond punch to frozen pops and juice boxes. Pick up Kool Aid for less at your grocery store. Coupons here!