Yahoo! is one of the leading search engines that the web has to offer. It is also a media and news site. Taylor Swift has used the platform to announce her album and talk exclusively to her fans. Yahoo! has many ways that people see advice, answers, and communication. Some of these include Yahoo! mail, Yahoo! answers, and Yahoo! search engine. Today, Yahoo! is transforming into new experience. Yahoo! is a resource for a myriad of things including local and national news, trending topics, travel, dating, finance, beauty advice, purchasing and learning about music, and so much more. Yahoo! also owns photo sharing site, Flikr, and top blogging site, Tumblr.