With a slogan of "Great minds Start Little", the Baby Einstein line of products specializes in interactive products for children 4 years old and younger, with products ranging from books and playmats to rockers and entertainers. The baby Einstein Company was founded in 1997 by a stay-at-home mom named Julie Aigner-Clark, right out of her home in Alpharetta, Georgia. She had been named Entrepreneur of the Year and had won several awards before selling to The Walt Disney Company. Baby Einstein products are wildly popular, with an estimated 1-in-3 homes with babies owning at least one Baby Einstein product. The Baby Einstein line of books includes favorites such as Baby Einstein: First Words Book, Baby Einstein: Mirror Me! A Mirror Board Book, Baby Einstein: Touch and Feel Farm Animals Book, and many more.