There are chips and then these are Kettle Brand potato chips. Kettle Brand chips provide a crunchy texture. Kettle Brand Potato Chips began in 1982. They believe in providing a product that is natural and healthy, but also tastes good. Their chips come with a natural promise. There is no transfat, no MSG, no preservative, they are gluten-free, they do not contain GMO ingredients, and all Kettle Brand Potato Chips are made with natural ingredients. Kettle Brand also makes a sustainable product. One improvement they made was to remove the paper liner in their potato chip bags, which has help to prevent 450,000 pounds of packaging from ending up in landfills. Enjoy original flavors and fun, new flavors like Spicy Thai and Salt and Fresh Ground Pepper.